who we are
A pocket-sized studio, for small teams with big visions.
Freckle exists to support ambitious brands with creative that actually works—clear, collaborative, and built for where you are right now.
mission
Bringing our signature playful & premium approach to early stage CPG brands
Meet Claudia
Founder & Creative Director
Hi! I’m a London-based branding and packaging specialist, with over 12 years experience helping brands grow in the food & drink, health & wellness, beauty and lifestyle sectors.
I’m passionate about crafting brand identities that are rooted in strategy and full to the brim with personality.
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ok cool, but…
Why choose Freckle?
Freckle was shaped by real-world experience and a clear understanding of what early-stage brands actually need. After years of firsthand start-up hustle, I’ve built a process that’s strategic, collaborative, and made to meet you where you’re at.
Our Project Promise
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ground in start-up reality
Before launching Freckle, I spent over a decade inside early-stage CPG brands. I know the scrappy, resourceful hustle firsthand, and that experience shapes everything I do. I get what it’s like to wear all the hats, pitch on limited budget, and need design that works.
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designed for the in-between
Freckle was created to bridge the gap between unpredictable freelancers and pricier agencies, offering a more reliable, approachable middle ground.
Whether you’re launching something new or levelling up an existing brand, we hit that sweet spot: dependable, high-quality design that doesn’t blow the budget.
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clear, collaborative, human
Working with us is relaxed, collaborative, and refreshingly jargon-free. Great work comes from feeling supported, not steamrolled, so we’ll guide you through the process, explain the why behind every decision, and make sure you always feel clear, confident, and part of the process.
Meet Juliette
Senior Designer
Hi, I’m Juliette - a colour-obsessed illustrator and designer with a love for creating thoughtful, artistic responses to every brief that lands in front of me.
My background is in textiles and pattern design, which is where I first fell for the tactile, hands-on side of creativity. There’s something incredibly rewarding about holding a physical object you’ve brought to life - and that’s exactly what draws me to packaging design. It’s art you can touch, keep, and connect with.
Whether it’s a hand-illustrated label or a perfectly balanced colour palette, I’m all about bringing beauty, intention and a bit of play into the everyday.
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Why Freckle?
Without sounding too Dove Campaign-y, freckles are beautiful, distinctive and unique. No two are the same.
We see brands like people, each with their own characteristics and quirks. We approach every project with the same aim – to find your brand’s freckle. It might be something big, or it might just be a little bit of flair that marks you out. Once we’ve discovered this, we then give you the tools to shout about it from the rooftops.