WE CREATE
STAND-OUT BRANDS FOR FOUNDERS WITH FLAIR
Meet Claudia
Founder & Creative Director
Hi! I’m a London-based branding and packaging specialist, working with young brands across food & drink, beauty, fashion and lifestyle. I love working with trailblazing founders to help bring their unique vision to life and I’m passionate about crafting brand identities that are rooted in strategy and full to the brim with personality.
Having worked both in-house and externally for CPG start-ups, I understand the obstacles and pressures of the early-stages of business and have developed a love for the scrappy start-up culture, not in a tech-bro, gilet-wearing way, but in a way that loves being involved right at the start, where results are quick to see, decisions have a meaningful impact and hurdles lead to creative solutions.
I started Freckle because I wanted to offer a middle ground between the lone freelancer and larger, pricier agencies. So whether you’re just starting out or are scaling up, we hit that sweet spot of reliability, convenience and affordability.
We’re also passionate about demystifying the branding process and empowering founders and young teams with the confidence they need to launch and grow their brand.
When I’m not working you can find me watching Below Deck and snacking on McCoy’s Salt & Vinegar crisps, probably simultaneously.
Why Freckle?
Without sounding too Dove Campaign-y, freckles are beautiful, distinctive and unique. No two are the same.
We see brands like people, each with their own characteristics and quirks. We approach every project with the same aim – to find your brand’s freckle. It might be something big, or it might just be a little bit of flair that marks you out. Once we’ve discovered this, we then give you the tools to shout about it from the rooftops.
why we think you’ll love us
OUR SECRET SAUCE
🪩 We bring the joy
We love the work we do and we like to think we’re fun to work with! We pride ourselves on being nice to work with and making the branding process as enjoyable as possible - after all, this is meant to be the fun part!
🦭 We’re streamlined
Our process is streamlined with a focus on client ease. We know you're busy, so we try to make the process as seamless as possible for you.
🫴 We’re in it with you
Branding your business can throw up some emotions! You might feel indecisive, confused & unsure. We know what it’s like and we’re here to guide you through it, making sure you have all the tools you need to launch and grow with confidence.
✨ We’re accessible
We believe that high-quality branding should be available to everyone regardless of their stage of business. Our remote location and efficient processes enable us to keep costs low for you. Packages start at £3.5K with the average client spending under £10-15K.
💨 We’re nimble
We focus on projects with short timeframes so we can create your brand, design your packaging and launch your site without things dragging on.
🧠 We craft with intention
We do more than just make things pretty. We help you get clear on how your business is unique, and make sure your branding, packaging and website are all crafted with intention.