IT’s TIME TO

STAND OUT AND SHAKE THINGS UP

Our branding, packaging and web design services are designed to transform your unique idea into reality, equipping you with everything you need to get your idea out into the world with confidence.

OUR CORE OFFERS

01/ The Start-Up

For start-up founders looking to get off the ground

So you’ve got a killer product and big ambitions, but you want to start small to allow yourself the time and space to get everything in place.

Within four weeks, we’ll create a simple brand identity and packaging concept so you can road test the product, pitch with pride to investors and retailers and start putting together a launch plan to get those superfans hyped!

02/ The Scale Up

For brands looking to hit the ground running with branding and packaging that makes its mark

You’ve spent months creating the perfect product and now you’re ready to launch with a bang with a brand and packaging design that stands out and flies off the shelf.

    • Client Questionnaire & Strategy Call

    • Lite strategy (foundational pdf - keywords, mission statement, values, audience, competitor overview)

    • Creative direction (3x options)

    • Full Logo suite (3x options)

    • Colour palette & typography suite

    • Graphics (pattern, iconography (up to 6x icons), 1x hero illustration if applicable)*

    • Brand guidelines

    • Packaging concept (3x options)

    • Packaging development

    • Artwork & handover

03/ Shopify Sprint

For entrepreneurs looking for a high-converting and cost-effective way to launch their business on Shopify

Together we’ll create a premium and professional Shopify site that showcases your products, builds trust and introduces your customers to your brand universe. Our process takes just two weeks, making it perfect for businesses looking to hit the ground running!

04/ VIP Day

A dedicated studio day that levels up your customer experience across any touchpoints that need some TLC

Our VIP Design Day is a dedicated studio day to help you freshen up your brand so you have all the assets you need to run your business efficiently & effectively.

05/ The Design Clinic

A 1:1 creative consultation service designed for founders who want to improve their brand health. If you have an existing brand that needs a bit of TLC, book in for a holistic consultation with design doctor, Claudia.

Over a 90min Zoom call we’ll audit three brand touch-points of your choice (e.g. packaging, website, social media), following up with a pdf diagnostic report with actionable insights, identifying the most impactful, cost-effective ways to improve your overall brand. It’s a chance to get a fresh pair of eyes on your brand from a CPG branding and packaging expert, with tangible recommendations to help you show up confidently for your business.

    • In-depth brand audit questionnaire

    • 90 minute 1:1 Zoom call with Claudia

    • Follow-up diagnostic report with actionable insights

  • £500 +VAT (this is redeemable against any full project booked in within 30 days of the appointment).

Looking for something more custom?

We take on a handful of custom projects that feel really aligned. If you have a project that you’d like to discuss, then we’d love to hear from you!

IS freckle right for me?

Are you ready to shake things up?

We partner with challenger brands, working with underdog founders who dare to be different and exist to create positive change.

We could be a good fit if:

🚀

You’re ready to invest in your brand and take it to the next level of growth

🤠

You’re looking for a creative partner to help guide your brand’s creative direction strategically

🫶

You like our general vibe aesthetically and resonate with the work we’ve produced

🌎

You care about conscious business and put people and planet before profit

  • 01 Discover

    Before we put pen to paper, we ask you a series of questions to help us better understand your business objectives and your hopes for the brand’s visual identity. Whether you have lots of ideas, or need a bit of hand-holding, this stage creates a solid foundation that will allow us to create an effective brand that appeals to your audience and expresses your vision.

  • 02 Explore

    This stage is where we compile different creative routes that showcase unique combinations of colour palette, typography and graphics by assembling moodboards of detailed reference imagery and inspiration.

  • 03 Design

    Once the creative direction has been approved, the full brand and logo suite will be developed. Depending on which package you’ve selected, this will include anything from typefaces and colour palettes to iconography, graphics and photo treatments.

  • Rubies Brand Guidelines

    04 Refine

    Once the brand assets have been confirmed we will compile your brand guidelines (or one-pager brand board for the Pitch Perfect package), a master document that gives clear guidance on how to use the brand assets, so you can ensure consistency as you grow. You’ll also receive the final files for your logo and any other assets.

 FAQs

  • Because every project is different, we always like to chat with potential clients before sending over a proposal.

    After we've had a chance to talk about your unique business goals, we'll put together a custom proposal tailored to fit your specific needs.

    If you’re looking for ballpark costs, download our services guide.

  • We do take on a small number of custom projects alongside our set packages. Let’s jump on a call and we can discuss what you’re after, determine the scope and send you a bespoke proposal tailored to your exact requirements.

  • If you’re looking for support beyond a one-off project, our monthly retainer service could be a good option.

    Monthly retainers ensure your brand touchpoints maintain consistency, increasing your brand awareness, professionalism and customer loyalty.

    Monthly retainers will always be top priority and have a faster turnaround.

    Get in touch and we can jump on a call to work out exactly what you need.

  • We focus on B2C food & lifestyle brands, by which we mean businesses that sell consumer products. So whether you’re in food & drink, beauty & cosmetics, homeware or fashion we’d love to hear from you! If you’re unsure, then get in touch we can let you know if you might be a good fit.

  • Each project varies in scope so the particular timings do vary. For a brand identity it would be around 2-8 weeks depending on the deliverables.

    Our availability varies throughout the year, but we typically book projects a month in advance so bear that in mind when reaching out to work with us.

  • We'll review your information and if it looks like we could be a good fit, we’ll schedule an intro call with Claudia, our Founder & Creative Director, who’ll introduce Freckle, answer any questions you may have and determine the project scope.

    Then we’ll send you a project proposal and if you’re happy to go ahead and accept it, we’ll send you a contract to sign and an invoice for 25% of the project cost upfront.

  • If your enquiry is urgent and we are able to accommodate you in our schedule then we will of course try to fit you in. There may be a rush fee depending on the deadline and specific deliverables.

  • Working with young brands, we get that investing in design is a big investment, so we break up the total cost into 2—4 payments depending on how big the project is, billing for a non-refundable 50% upfront on all projects.

    We’re flexible and are happy to discuss options that work best with your budget.

    The final invoice for the remainder of your project's cost will be issued upon final approval of your branding assets, and before we send you your file suite.


    All invoices are sent via Dubsado and you can either pay online with a credit card or via bank transfer.

  • Items marked with an asterisk are available in the start-up guidelines document.

    • Brand Story (purpose, mission, values)

    • Logo usage guidelines (e.g. Max and min size, clear zone, how to use)*

    • Colour palette, usage guidelines, web & print codes*

    • Typography suite, usage guidelines*

    • Photography style

    • Graphic style*

    • Illustration style (if relevant)

    • Tone of voice

    • Application examples

  • We sit happily in between a freelancer and an agency. Freckle founder, Claudia, will be the main point of contact throughout your project and will take the lead on the creative direction. But we have satellite team members who provide specialised services when required e.g. illustration, animation, web development.

  • Nope! We don’t offer marketing strategy work but it’s important to have a solid brand strategy in place before working up a marketing plan.

    Your brand strategy is a comprehensive document that gives you a clear idea of your foundations as a brand, answering questions like who your brand is, how you fit in the market, and who you’re talking to.

  • Great news! The studio’s availability varies throughout the year, but we typically book projects a couple of weeks in advance. If you have something urgent, let us know and we’ll see what we can do.