It’s time to

Stand out and shake things up

Our branding, packaging and web design services will transform your back-of-a-napkin idea into a shelf-stopping product, equipping you with the self-belief and know-how to launch your business-baby and start turning strangers into superfans.

Our Core Services

  • The Start-Up

    branding & packaging

    For start-up founders looking to get off the ground.

    So you’ve got a killer product and big ambitions, but you want to start small to allow yourself the time and space to get everything in place.

    Within four weeks, we’ll create a simple brand identity and packaging concept so you can road test the product, pitch with pride to investors and retailers and start putting together a launch plan to get those superfans hyped!

    Discover Our Work

  • The Scale Up

    branding & packaging

    For ambitious entrepreneurs looking to hit the ground running.

    You’re not here to test the waters, you’re ready to make a splash. You’ve got a bold vision, a standout product, and big plans to scale - and now you need branding and packaging that matches that energy.

    This service is built for founders who are launching with intention. Over the course of two months, we’ll craft a strategic, high-impact brand identity and packaging system that’s designed to impress retailers, excite investors, and connect deeply with your audience, right from the first drop.

    No playing small, just a confident, cohesive brand that’s built for momentum.

    Make It

  • Shopify Set-Up

    What should we know about the services you provide? Better descriptions result in more sales.

    Make It

  • VIP Day

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    Click Here

  • The Design Clinic

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    Click Here

Looking for something more custom?

We take on a handful of custom projects that feel really aligned. If you have a project that you’d like to discuss, then we’d love to hear from you!

logo design
brand identity design
packaging design

web design
print design
brand guidelines

Our process

  • Stage 01

    Discover

    Before we dive into the design magic, we start with an informal kick-off Zoom call. We see this as a get-to-know-you session where we dig into your big-picture goals, brand dreams, and any ideas you’ve been sitting on.

    Whether you’ve got a crystal-clear vision or feel like you're still figuring it out, we’ll guide you through some questions to lay a rock-solid foundation. This stage is all about making sure we’re aligned, so we can build a brand that not only looks the part but feels unmistakably you, and speaks to the people you want to reach.

  • Stage 02

    Explore

    This is where the visual adventure begins. We pull together a range of creative directions, each one a different vibe, brought to life through moodboards filled with curated imagery, colour and type.

    It’s a chance to explore how your brand could look and feel, before we hone in on the direction that clicks. Think of it as trying on different outfits for your brand, until we find the one that feels like you (but with a little extra flair).

  • Stage 03

    Design

    Now that we’ve locked in the creative direction, it’s time to bring your brand to life. This is where the ideas start turning into tangible assets, from your logo design to typography, colour palettes, and beyond.

    These are all designed to work together seamlessly so your brand feels instantly recognisable (and impossible to ignore).”

  • Stage 04

    Refine

    With your brand assets signed off, we’ll package everything up into one tidy, easy-to-use home. Depending on your package, that’ll either be a full set of brand guidelines or a streamlined one-pager.

    This doc acts as your brand’s bible - laying out how to use everything correctly so you can stay consistent as you grow. We’ll also send over your full logo suite and any other final assets, all neatly organised and ready to roll.

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Meet the Team

View Full Portfolio

Our Project Promise

  • speedy timelines

    Startups move fast, and so do we. We focus on projects with short timeframes so we can create your brand, design your packaging and launch your site without things dragging on.

    This isn’t about rushing or cutting corners - it’s about working smart, staying organised, and delivering great work when you need it most.

  • streamlined & Stress-free

    We know you're busy, so we try to make the process as seamless as possible for you.

    Stay in the loop at every stage of your project with our custom client portal. This easy-to-use platform lets you view key project info, track progress and review designs, all in one place. No more digging through emails for attachments you’ve lost.

  • we bring the joy

    We love the work we do and we like to think we’re fun to work with! We pride ourselves on being nice to work with and making the branding process as enjoyable as possible - after all, this is meant to be the fun part!

  • zero guesswork

    Branding can feel overwhelming, we totally get it. From the wobbles to the wins, we’re here to hold your hand through it all and cheer you on.

    We ditch the jargon and speak in plain English so you’ll never be left confused. By the end of our time together, you’ll have everything you need to launch (or grow) with clarity and confidence.

Testimonials

  • "Freckle gave us hope in the design process again."

    “We loved worked with Freckle! We were really struggling to stay motivated after working with two freelance designers who hadn’t understood our vision and had cost us a lot of money.

    Luckily Freckle listened to our needs and went above and beyond the scope.

    We are now stocked in over 80 stockists across Europe and have been able to take what was once a side-hustle, full time.”

    Katie, Bel Nada

    View Project

  • "We honestly couldn't be happier with the end result."

    The team were able to translate the vision for our new packaging labels into visually stunning designs that perfectly captured our vision. Their ability to translate ideas into tangible products is truly remarkable.

    Put simply, working with Freckle was an absolute dream! They went above and beyond our expectations in their level of service.

    We’d 100% recommend their services to any business looking for high-quality and creative design solutions. Freckle’s creative capacity is unparalleled - we can’t wait to work with them again for future projects!

    Jenny, Rubies in the Rubble

    View Project

  • "Since working with them we have secured listings in Ocado & Tesco."

    “Working with Freckle has been an absolute game-changer for our brand. They have transformed our brand identity and packaging. The designs have received fantastic feedback, have amazing stand-out on shelf and really resonate with our customers.

    Claudia brought creativity, strategy, and a collaborative spirit to every step of the process. We couldn't be happier with the results and highly recommend them to any brand looking to stand out.”

    Jess, Freja

    View Project

  • "The reaction to the branding has been phenomenal."

    “Freckle truly took the time to understand our brand strategy and aligned all of their work to our goals and vision.

    The final product would never have been as great if it wasn’t for Freckle’s diligence, hard work and commitment to always going above and beyond! I’m already looking for any excuse I can to commission them for another project!

    Zawwar, Care Natal

    View Project

  • Thanks to the new packaging design we've secured multiple listings."

    Working with Claudia has been a pleasure. Her contributions were instrumental in creating distinctive packaging that stands out on the shelves, catching the eye of consumers and increasing our sales.

    Thanks to the newly designed cases for our hand wash and body wash, we've secured listings in multiple stores and became the best-selling brand at a recent trade fair. Collaborating with Claudia has been an effortless and rewarding experience, resulting in growth for our business.

    Phil, Bower

    view project

Meet your personal design wingwoman

Seasoned designer and start-up supporter

Freckle is led by me, Claudia, supported by our senior designer Juliette and bolstered by a little black book of trusted freelancers when the project needs extra hands on deck. So whether you need mouth-watering photography, snappy copy or seamless web development, we have you covered.

Having spent 12+ years working for early-stage CPG brands, I started Freckle to help founders turn their back-of-a-napkin ideas into brands that shine on shelf.

So far, we’ve helped dozens of businesses launch, secure sought-after listings in retailers like Ocado and Tesco and turn side hustles into careers.

free workbook!

Take the palaver out of packaging

Designed for first-time founders, this download contains everything you need to know about packaging design to ensure your product takes centre stage on the shelf.

Workbook includes:

💫 Why Packaging Matters Now More Than Ever 
✏️ How to Prepare Strategically For Packaging 
🧃 The Anatomy of Packaging 
✓ Tips for Standing Out
💩 Pitfalls to Avoid
📋 Your Packaging Prep-Work Checklist 
™️ Understanding Third-Party Logos
🖨️ Technical printing guidance
✓ Packaging Technical Terms and Definitions