Launch your stand-out start-up.
We’re a boutique design studio specialising in branding and packaging for early-stage product brands. Our sweet spot is building premium and playful identities for trailblazing founders who walk their own paths and exist to create positive change.
We take your back-of-the-napkin idea and bring it to life with care and flair, creating brands that turn strangers into superfans.
Meet the Team
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An alcohol-free aperitif brand bringing a touch of nostalgia to the Swiss Alps.
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A sustainable food brand making condiments with a conscience.
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A fast-growing bone broth brand making traditional nutrition trendy.
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![Care Natal]()
A premium pre-natal supplement brand nurturing mothers-to-be.
Premium and playful design for
Our Core Services
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The Start-Up
For founders looking to get off the ground with branding and packaging that looks the part.
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The Scale Up
For challenger brands looking to hit the ground running with branding and packaging that shine from the start.
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Shopify Set-Up
our signature shopify service designed to get you selling.
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Studio Day
A dedicated studio day for brands whose touchpoints need some TLC.
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The Design Clinic
A 1:1 creative consultation service designed for founders who need some direction.
Who’s behind Freckle
Meet your creative collaborator
Freckle is led by me, Claudia.
As a branding self-confessed brand nerd and packaging perv, you’ll most commonly find me stalking niche aisles of bougie grocery stores lusting after the latest nut butter or drinks craze. I started Freckle to help brand founders launch exciting brands that I want to see on the shelves!
Having spent over twelve years working for early-stage brands in the CPG world, I find myself naturally drawn to the excitement (read: chaos) of the first stages of business and love nothing more than partnering with trailblazing entrepreneurs to bring their unique vision to life.
Testimonials
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"Freckle gave us hope in the design process again."
“We loved worked with Freckle! We were really struggling to stay motivated after working with two freelance designers who hadn’t understood our vision and had cost us a lot of money.
Luckily Freckle listened to our needs and went above and beyond the scope.
We are now stocked in over 80 stockists across Europe and have been able to take what was once a side-hustle, full time.”
Katie, Bel Nada
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"We honestly couldn't be happier with the end result."
The team were able to translate the vision for our new packaging labels into visually stunning designs that perfectly captured our vision. Their ability to translate ideas into tangible products is truly remarkable.
Put simply, working with Freckle was an absolute dream! They went above and beyond our expectations in their level of service.
We’d 100% recommend their services to any business looking for high-quality and creative design solutions. Freckle’s creative capacity is unparalleled - we can’t wait to work with them again for future projects!Jenny, Rubies in the Rubble
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"Since working with them we have secured listings in Ocado & Tesco."
“Working with Freckle has been an absolute game-changer for our brand. They have transformed our brand identity and packaging. The designs have received fantastic feedback, have amazing stand-out on shelf and really resonate with our customers.
Claudia brought creativity, strategy, and a collaborative spirit to every step of the process. We couldn't be happier with the results and highly recommend them to any brand looking to stand out.”
Jess, Freja
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"The reaction to the branding has been phenomenal."
“Freckle truly took the time to understand our brand strategy and aligned all of their work to our goals and vision.
The final product would never have been as great if it wasn’t for Freckle’s diligence, hard work and commitment to always going above and beyond! I’m already looking for any excuse I can to commission them for another project!
Zawwar, Care Natal
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Thanks to the new packaging design we've secured multiple listings."
Working with Claudia has been a pleasure. Her contributions were instrumental in creating distinctive packaging that stands out on the shelves, catching the eye of consumers and increasing our sales.
Thanks to the newly designed cases for our hand wash and body wash, we've secured listings in multiple stores and became the best-selling brand at a recent trade fair. Collaborating with Claudia has been an effortless and rewarding experience, resulting in growth for our business.
Phil, Bower
free workbook!
Take the palaver out of packaging
Designed for first-time founders, this download contains everything you need to know about packaging design to ensure your product takes centre stage on the shelf.
Workbook includes:
💫 Why Packaging Matters Now More Than Ever
✏️ How to Prepare Strategically For Packaging
🧃 The Anatomy of Packaging
✓ Tips for Standing Out
💩 Pitfalls to Avoid
📋 Your Packaging Prep-Work Checklist
™️ Understanding Third-Party Logos
🖨️ Technical printing guidance
✓ Packaging Technical Terms and Definitions
Discover branding resources
