Brief
Support the roll-out of Rubies in the Rubble’s refreshed brand identity across key touchpoints, developing eye-catching packaging for new products, and designing a Shopify site that brings their playful, purpose-led personality to life online.
Client
A bold, purpose-driven condiments brand turning surplus produce into seriously good sauces.
The situation
What challenge was our client facing?
As the brand grew, Rubies in the Rubble needed to bring consistency to their visual identity across packaging and digital touchpoints, while maintaining their playful tone and clearly communicating their purpose-driven mission. They were also looking to elevate their online presence with a Shopify site that could support both storytelling and sales.
The Task
What outcome were they hoping to achieve?
To create a cohesive, recognisable brand experience across packaging and digital platforms that would support their growth, strengthen shelf presence, and communicate their sustainability story with clarity and confidence, while making it easier for customers to engage and shop online.
The action
What steps did you take to help them get there?
To help Rubies in the Rubble create a more cohesive and impactful brand experience, we rolled out their refreshed identity across many different touchpoints, from print to digital. We developed standout designs for new and existing products, ensuring each one communicated their bold, purpose-led mission while holding its own on shelf.
We also led the creative direction and production of numerous photoshoots to capture scroll-stopping, brand-aligned imagery that could be used across marketing and e-commerce.
Alongside this, we designed a Shopify site that combined playful visuals with clear, intuitive navigation—bringing their sustainability story to life online and creating a seamless experience from product discovery to checkout.
The Result
What was the final result?
A bold and cohesive brand experience that captures Rubies in the Rubble’s playful personality and sustainable mission across every touchpoint. From eye-catching packaging and vibrant photography to a seamless Shopify store, every element now works together to tell their story, build brand recognition, and support continued growth both online and on the shelf.
What our client said
“Put simply- working with Freckle was an absolute dream! We honestly couldn't be happier with the end result - Freckle's attention to detail and creative capacity is unparalleled.
They look time to understand our brand identity and goals, and provided creative solutions that perfectly captured our vision. We were thrilled with the end result and their ability to translate ideas into tangible products is truly remarkable. Their team was professional, hugely attentive, and detail orientated throughout the entire process and they went above and beyond our expectations in their level of service.
We’d 100% recommend Freckle Design’s branding services to any business looking for high-quality and creative design solutions. We can’t wait to work with Freckle again for future projects!”
Jenny, founder