Brief
Develop a visual identity for a premium zero-alcohol spirits brand that feels refined, modern, and intentional, something that can confidently sit on the top shelf and speak to both taste and lifestyle.
Client
An Alpine-inspired spirits brand that captures the ritual of drinking, without the alcohol.
The situation
What challenge was our client facing?
As a new player in the booming zero-alcohol space, Bel Nada needed to cut through the noise with a brand identity they could feel confident in. Their existing packaging wasn’t hitting the mark, it felt rustic and dated, rather than refined and elevated. They were looking to bring their original vision to life: a premium, vintage-inspired aesthetic with subtle alpine cues, designed to feel both timeless and luxurious.
Before
After
The Task
What outcome were they hoping to achieve?
To establish a brand that looks and feels as elevated as the drinking experience itself, positioning Bel Nada as a confident choice for modern, mindful drinkers seeking flavour, ritual, and style without compromise.
The action
What steps did you take to help them get there?
As part of our service, The Start-Up, we reworked their existing artwork to craft a clean, contemporary identity and packaging design. From elegant typography, a more flavour-led colour palette, subtle texture and vintage botanical illustrations, every element was designed to reflect Bel Nada’s clean and health-focused approach. The result is a brand that feels at home on a well-curated bar cart, alcohol or not.
The Result
What was the final result?
A confident, modern brand identity that positions Bel Nada as a premium alternative in the no- and low-alcohol space. With thoughtful details, elegant packaging, and a strong visual presence, Bel Nada is now ready to make its mark on a fast-growing market.
What our
client said
“We loved working with Freckle. The experience gave us hope in the design process again, as we were really struggling to stay motivated after working with two other designers who hadn't understood our vision and had cost us a lot of money.
Luckily Freckle listened to our needs and went above and beyond the scope. Now I’ve been able to take the business full-time and we have over 80 stockists across Europe!”
katie, co-founder