are you ready to
give your start-up a head-start
The Start-Up is a streamlined branding and packaging service designed for founders with big ambitions who want to start small and test the waters.
So, you’ve decided to take the plunge.
You’ve had an idea marinating in your mind for months and you’re finally ready to give it a shot. Hours have been spent at the kitchen table, choosing a name, refining the product, and stalking potential investors on LinkedIn.
You’ve got big ambitions, a small budget, but a giddy feeling about your product.
You’re ready to take your brand to market, but you’re not ready to do a hard launch with all the bells and whistles. You need something softer, more stripped back. You need a steadfast brand to build on whilst you still figure out the details and gather insights from your audience. You need the shape of your brand outlined by a professional so you grow from solid ground.
Now it’s stime to:
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Test the Waters
With a cohesive brand identity and packaging design you’ll have something tangible that you can use to test your idea, gather feedback and iterate upon.
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Pitch with pride
When it comes to wow-ing investors and enticing retailers, we’ll set you up with a brand that’s pitch-ready.
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Build the heat
Start building your army of superfans with a tangible brand identity that you can build hype around.
Introducing
The Start-Up
2—4 Weeks
The Start-Up package is a custom branding and packaging service that gives you the nuts and bolts you need to soft launch your brand.
Together we’ll create a streamlined brand identity and an effective and eye-catching packaging design so you can test the waters, pitch with pride and build the heat ahead of your launch!
You’re here
because you…
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Have a powerhouse product but before you go all out on a launch you want to make sure you’ve tested the waters with your customers and taken their feedback on board.
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Want a strong foundation to build from so you can listen, refine, tweak and rework your brand to launch with a bang later down the line.
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Know that your design skills are limited and to give your product the best chance of being seen you need someone with years of experience to bring ideas to the table.
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Are on a tight timeline and an even tight budget and you need a creative partner who understand the nature of a start-up.
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Want to secure funding for your business by pitching to investors but you’re in the chicken-and-egg scenario of needing branding to get the investment but needing the investment to get the branding.
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the details
What’s Included?
timeframe: 2—4 weeks
investment: from £3,500 +vat
payment plans available
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We kick things off by getting under the skin of your brand, gathering what makes your brand tick via a thoughtful questionnaire, followed by a strategy call to align on your vision, goals, and what makes your product actually special.
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We’ll explore two distinct creative routes through curated moodboards, each one designed to visualise a unique direction for your brand’s look and feel, so we can find the vibe that fits just right.
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You’ll receive a set of logos including your primary logo, alternate version, and a handy submark, giving you the flexibility to roll across all your brand touchpoints, from packaging to profiles.
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We’ll handpick a colour palette and type suite that captures your brand’s personality and keeps things feeling cohesive, so everything you create looks effortlessly “you.”
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A bite-sized brand guidelines doc that pulls everything together, your logos, colours, fonts and how to use them, so you’ve got a clear, go-to guide for keeping your brand consistent (and looking sharp) as you grow.
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You’ll receive all your final assets in neatly organised folders, with web and print-ready file formats (think PNGs, JPEGs, PDFs and vector files) so you’re prepped for everything from Instagram posts to product packaging.
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We’ll design an eye-catching front-of-pack concept that brings your product to life, complete with a digital mock-up that’s perfect for pitching to investors, impressing retailers, or building early buzz before you go to print.
Our Services
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Original Jigsaw Co
A quirky puzzle brand bringing people together, one nostalgia-packed jigsaw at a time.
Brief
So you’ve got a killer product and big ambitions, but you want to start small to allow yourself the time and space to get everything in place.
Result
So you’ve got a killer product and big ambitions, but you want to start small to allow yourself the time and space to get everything in place.
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Wonderlost
A premium play café for people who happen to be parents.
Brief
So you’ve got a killer product and big ambitions, but you want to start small to allow yourself the time and space to get everything in place.
Result
So you’ve got a killer product and big ambitions, but you want to start small to allow yourself the time and space to get everything in place.
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Buns of Joy
A new e-commerce offering from a heritage bakery, delivering cinnamon buns to your door.
Brief
So you’ve got a killer product and big ambitions, but you want to start small to allow yourself the time and space to get everything in place.
Result
So you’ve got a killer product and big ambitions, but you want to start small to allow yourself the time and space to get everything in place.
Our process
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Stage 01
Discover
Before we dive into the design magic, we start with an informal kick-off Zoom call. We see this as a get-to-know-you session where we dig into your big-picture goals, brand dreams, and any ideas you’ve been sitting on.
Whether you’ve got a crystal-clear vision or feel like you're still figuring it out, we’ll guide you through some questions to lay a rock-solid foundation. This stage is all about making sure we’re aligned, so we can build a brand that not only looks the part but feels unmistakably you, and speaks to the people you want to reach.
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Stage 02
Explore
This is where the visual adventure begins. We pull together a couple of creative directions, each one a different vibe, brought to life through moodboards filled with curated imagery, colour and type.
It’s a chance to explore how your brand could look and feel, before we hone in on the direction that clicks. Think of it as trying on different outfits for your brand, until we find the one that feels like you (but with a little extra flair).
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Stage 03
Design
Now that we’ve locked in the creative direction, it’s time to bring your brand to life. This is where the ideas start turning into tangible assets, from your logo design to your fonts and colours.
These are all designed to work together seamlessly so your brand has a coherent look that makes sense to investors and gets your community pumped for launch!
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Stage 04
Refine
Once your brand assets are signed off, we’ll wrap everything up into a tidy one-pager PDF that outlines your new visual identity, with all the essentials in one place.
At this early stage in your business, chances are you don’t need a full-blown brand guidelines doc. This simplified version gives you just what you need to stay consistent and keep things organised, without the overwhelm.
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Is freckle right for me?
This is for you if you...
We partner with challenger brands, working with underdog founders who dare to be different and exist to create positive change.
how it compares
The Start-Up vs. The Scale Up
We have crafted these two different packages for different stages of business. The Start-Up is more streamlined compared to the more comprehensive set of deliverables included in The Scale-Up. Below is a break-down of how they stack up side by side.
Testimonials
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"We now have a brand we’ve completely fallen in love with, one that has given us a fresh sense of excitement and energy for the future.
Working with Claudia on our rebrand was an absolute joy. Rebranding can feel overwhelming, but she made the whole process so much clearer and easier to navigate. She took the time to truly listen and quickly understood what we were all about, turning our conversations into creative gold! Her guidance struck the perfect balance of collaboration, support and gently challenging in all the right ways. We wouldn’t hesitate to recommend Claudia and Freckle to anyone looking to create or refresh their brand.
Jake & Zoe warren, highclere
View Project
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"Claudia took the time to understand our vision and managed to perfectly capture our style whilst making it a fun and easy process."
“Before working with Freckle, our branding felt quite heavy and outdated - not ideal for an interior design studio that prides itself on aesthetics and highly considered detail. We would look for inspiration but couldn’t quite articulate the brand direction to go in and how best to reflect our identity as a high end design studio with a tailored and elegant look. Now, we have a premium, polished brand identity that feels like us—one that reflects the quality of our work and gives us brand confidence when pitching to clients.
The overall experience was great - Freckle are brilliant and so easy to work with. We are really thrilled with the logo and branding they created - the new identity has given us a really strong foundation from which to grow. Since our rebrand, we've also entrusted them with our website redesign, and the transformation has been game-changing—we no longer hesitate to send our site to potential clients and it is great to have a platform that is visually reflective of our style and can showcase our work to its full potential.
If you're looking for a branding studio that truly understands early-stage businesses and makes the process easy (and enjoyable throughout), Freckle is the way to go. Our only regret is that we didn’t come to them from the get go."
Steph, co-founder, Thompson & Bell
View Project
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"If you want to be proud of your brand and taken seriously in your category it's worth the investment."
“As someone who is just starting out, working with Freckle provided me with the professional guidance, structure and clarity that I needed.
Freckle was somehow able to take what was in my head and materialise it into a beautiful visual representation that hit the mark. Freckle truly provide the highest quality of service and work and I don't think anyone else could have executed it the way Claudia did."
Caitlin, Founder Goose & Glee
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"I was thrilled when I received the final logo and assets."
“I got in touch with Freckle Design this year as I wanted to update my branding and I love their playful designs. Having worked with Claudia before, I trusted her completely. The communication was excellent throughout the design process and I was thrilled when I received the final logo and assets. I love the new branding and am optimistic it will help elevate Where's Winnie as we grow. Thanks Claudia!”
rosie, founder, where’s winnie
View Project
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"Within a week of launching we received our first big new client."
“We gave Freckle a very high-level brief of what we were hoping to achieve, and they completely excelled both in providing us with different design routes for the brand, and also in taking full creative control of the direction for our photshoot. Within a week of launching our social media and website, we receive numerous enquiries and our first big new client. I would highly recommend Freckle for any creative project.”
sonya, sosha
View Project
Meet your creative co-pilot
Designer, project manager and all-round founder hand holder-er
I’m a London-based branding and packaging specialist, with over 12 years experience helping young brands grow. I love working with trailblazing founders to translate their vision into an engaging and memorable visual identity.
But it’s not just about partnering with brands – it’s about empowering them too. I thrive on finding ways to make the most of what’s available, showing teams how to leverage their strengths and work strategically within their means. There's a deep satisfaction in not only creating a brand, but also giving the team the tools and confidence to own their space in the market.
Looking for something more comprehensive?
The Scale-Up is our signature package, perfect for entrepreneurs looking to launch with a bang.
new 2025 edition
Grab your FREE
PACKAGING PLAYBOOK
Designed for first-time founders, this download contains everything you need to know about packaging design to ensure your product takes centre stage on the shelf.
Workbook includes:
💫 Why Packaging Matters Now More Than Ever
✏️ How to Prepare Strategically For Packaging
🧃 The Anatomy of Packaging
✓ Tips for Standing Out
💩 Pitfalls to Avoid
📋 Your Packaging Prep-Work Checklist
™️ Understanding Third-Party Logos
🖨️ Technical printing guidance
✓ Packaging Technical Terms and Definitions