are you ready to
Stand out and shake things up
The Scale-Up is our signature branding and packaging service designed for founders who are ready to go all-in with their brand and make their mark.
Finally, everything is coming together.
The development phase is almost over, your go-to-market strategy is coming together and your suppliers are all-but locked in. You just need one last things to get you over the line. You know the way your show up matters just as much as what you’re offering.
To do your brand justice you need to be set apart from the start. You need to hit the ground running. And you need to outshine the rest of the shelf. You need a look that feels as powerful as the product itself. You need your brand to encapsulate your hard work and vision so effectively in a way that only an expert could execute.
Now it’s stime to:
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dominate the shelf
Make an unforgettable first impression with branding and packaging that stops customers in their tracks.
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own your space
Your brand needs to walk into retailer meetings like it belongs on the shelf and hit the market with the same confidence and clarity as the category leaders.
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scale smarter
With a brand identity that connects, excites, and converts, you’ll be ready to scale faster and smarter.
Introducing
The Scale-Up
6—8 Weeks
The Scale-Up package is our signature branding and packaging service that goes beyond the nuts and bolts, giving you what you need to launch with a bang.
Together we’ll create a strategy-backed brand identity and eye-catching packaging design so you can be ready to hit the ground running.
You’re here because you…
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Are ready to take your killer product to market with a brand identity and packaging that reflect the quality of what’s inside (and the months—maybe even years—of product development that’s gone into it!).
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Have DIY’d your brand (no hate!) and it’s served you well, but now you’re feeling the growing pains—you know it’s time for an upgrade to take things to the next level.
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Understand that first impressions matter, and you want to show retailers and customers that you’re serious about your brand’s future.
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Want to be THE product on shelf that catches attention, wins over stockists, and converts browsers into buyers.
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You’re investing in your brand’s long-term growth and know that professional design isn’t just about aesthetics—it’s about positioning your product for success.
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You’re looking for a creative partner who will collaborate with you, bring strategic ideas to the table, and truly understand your vision—because this isn’t just a business, it’s your passion.
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the details
What’s Included?
timeframe: 6—8 weeks
investment: £8,500 +vat
payment plans available
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We kick things off by getting under the skin of your brand, discovering what makes your brand tick via a thoughtful questionnaire, followed by a strategy call to align on your vision, goals, and what makes your product actually special.
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We’ll define the core of your brand with a solid strategic foundation, covering brand keywords, mission, values, personality, ideal audience and a competitor overview, so every creative decision is rooted in meaning (not guesswork).
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We’ll explore three distinct creative routes through curated moodboard, each one designed to visualise a unique direction for your brand’s look and feel, so we can find the vibe that fits just right.
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You’ll receive a set of logos including your primary logo, alternate version, and a handy submark, giving you the flexibility to roll across all your brand touchpoints, from packaging to profiles.
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We’ll create a colour palette and type suite that captures your brand’s personality and keeps things feeling cohesive, so everything you create looks effortlessly “you.”
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A detailed document covering every element of your brand, from logo usage and colour breakdowns to typography, imagery, tone of voice and more, so you can keep everything looking sharp and feeling consistent, no matter where it shows up.
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You’ll receive all your final assets in neatly organised folders, with web and print-ready file formats (think PNGs, JPEGs, PDFs and vector files) so you’re prepped for everything from Instagram posts to product packaging.
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We’ll kick off with three distinct front-of-pack design concepts. Once you’ve chosen your favourite, we’ll develop it into a full design complete with digital mock-ups to help you visualise the pack in action. You’ll receive print-ready artwork, so you’re all set to go to print with confidence.
Our Services
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Oatopia
A fresh identity for a cult oat bake brand.
BriefRefresh Oatopia’s brand identity and packaging to better reflect the bold, feel-good personality behind their bakes - while creating a cohesive look that could flex across retail, market stalls, and digital spaces.
Result
A vibrant, personality-packed brand identity with playful packaging that brings their oat bakes to life on shelf and online - followed by a warm, intuitive Shopify site designed to match the energy of the new look and make buying feel effortless.
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Bel Nada
A brand identity that captures the ritual of drinking - minus the alcohol
Brief
Develop a visual identity for a premium zero-alcohol spirits brand that feels refined, modern, and intentional - something that can confidently sit on the top shelf and speak to both taste and lifestyle.
Result
A clean, confident brand identity that blends elegance with ease - designed to elevate Bel Nada as a go-to for mindful drinkers looking for something beautifully balanced and free from compromise.
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Care Natal
A calm and confident brand for modern motherhood
Brief
Create a brand and packaging identity for a maternal supplement brand that feels supportive, empowering, and medically trustworthy, without the clinical edge.
Result
A soft yet confident visual identity with a refined colour palette and thoughtful typography that balances warmth and expertise, setting the tone for a brand that truly cares.
Our process
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Stage 01
Discover
Before we dive into the design magic, we start with an informal kick-off Zoom call. We see this as a get-to-know-you session where we dig into your big-picture goals, brand dreams, and any ideas you’ve been sitting on.
Whether you’ve got a crystal-clear vision or feel like you're still figuring it out, we’ll guide you through some questions to lay a rock-solid foundation. This stage is all about making sure we’re aligned, so we can build a brand that not only looks the part but feels unmistakably you, and speaks to the people you want to reach.
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Stage 02
Explore
This is where the visual adventure begins. We pull together a couple of creative directions, each one a different vibe, brought to life through moodboards filled with curated imagery, colour and type.
It’s a chance to explore how your brand could look and feel, before we hone in on the direction that clicks. Think of it as trying on different outfits for your brand, until we find the one that feels like you (but with a little extra flair).
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Stage 03
Design
Now that we’ve locked in the creative direction, it’s time to bring your brand to life. This is where the ideas start turning into tangible assets, from your logo design to your fonts and colours.
These are all designed to work together seamlessly so your brand has a coherent look that makes sense to investors and gets your community pumped for launch!
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Stage 04
Refine
Once your brand assets are signed off, we’ll wrap everything up into a tidy one-pager PDF that outlines your new visual identity, with all the essentials in one place.
At this early stage in your business, chances are you don’t need a full-blown brand guidelines doc. This simplified version gives you just what you need to stay consistent and keep things organised, without the overwhelm.
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Is freckle right for me?
This is for you if you...
We partner with challenger brands, working with underdog founders who dare to be different and exist to create positive change.
how it compares
The Start-Up vs. The Scale Up
We have crafted these two different packages for different stages of business. The Start-Up is more streamlined compared to the more comprehensive set of deliverables included in The Scale-Up. Below is a break-down of how they stack up side by side.
Testimonials
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"Working with Freckle gave us hope in the design process again."
“We loved worked with Freckle! We were really struggling to stay motivated after working with two freelance designers who hadn’t understood our vision and had cost us a lot of money. Luckily Freckle listened to our needs and went above and beyond the scope.”
Katie, Bel Nada
View Project
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"We honestly couldn't be happier with the result - Freckle's creative capacity is unparalleled."
“Put simply - working with Freckle was an absolute dream! They took time to understand our goals, and provide creative solutions that perfectly captured our vision. Their ability to translate ideas into tangible products is truly remarkable. They were professional and hugely attentive throughout the process and went above and beyond our expectations in their level of service.
Ella, Rubies in the Rubble
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"The reaction to the branding has been phenomenal."
“Freckle truly took the time to understand our brand strategy and aligned all of their work to our goals and vision. The final product would never have been as great if it wasn’t for Freckle’s diligence, hard work and commitment to always going above and beyond! I’m already looking for any excuse I can to commission them for another project!
Zawwar, Care Natal
Meet your creative co-pilot
Designer, project manager and all-round founder hand holder-er
I’m a London-based branding and packaging specialist, with over 12 years experience helping young brands grow. I love working with trailblazing founders to translate their vision into an engaging and memorable visual identity.
But it’s not just about partnering with brands – it’s about empowering them too. I thrive on finding ways to make the most of what’s available, showing teams how to leverage their strengths and work strategically within their means. There's a deep satisfaction in not only creating a brand, but also giving the team the tools and confidence to own their space in the market.
Looking for something more streamlined?
The Start-Up is our entry-level package, perfect for entrepreneurs looking to get off the ground without breaking the bank
new 2025 edition
Grab your FREE
PACKAGING PLAYBOOK
Designed for first-time founders, this download contains everything you need to know about packaging design to ensure your product takes centre stage on the shelf.
Workbook includes:
💫 Why Packaging Matters Now More Than Ever
✏️ How to Prepare Strategically For Packaging
🧃 The Anatomy of Packaging
✓ Tips for Standing Out
💩 Pitfalls to Avoid
📋 Your Packaging Prep-Work Checklist
™️ Understanding Third-Party Logos
🖨️ Technical printing guidance
✓ Packaging Technical Terms and Definitions