CLIENT
Rubies in the Rubble is a sustainable condiments brand, making delicious ketchup and mayonnaise from surplus ingredients that would otherwise go to waste. As one of the early pioneers of tackling food waste, it's become a well-loved challenger brand to Heinz.
SERVICES
This was a long-term custom project involving Creative Direction, Packaging Design, Copywriting, Styling, Digital Assets, Printed Materials, Artworking
CREDITS
Pearlfisher developed the logo and hero packaging (since rebranded by Hell Yeah! who also developed the messaging around 'Gooder') Freckle was responsible for bringing that to life across additional packaging and all other platforms.
BRIEF
Develop an engaging brand world, from packaging to digital to events, communicating deliciousness and sustainability across every touchpoint.
Packaging & Photography
We recently refreshed the squeezy mayo packaging and photographed these playful and dynamic product shots.
The original ketchup packaging design was created by Hell Yeah and we rolled out this creative across the mayo packs.
Web Design
The Rubies site acts as a brand website as well as an e-commerce platform.
Freckle designed the full site and Mouse Code did the development.
Freckle handled everything including packaging, stationery, sales materials, POS, events, uniforms, in-store displays etc.
Photography
From product photography to lifestyle imagery, Freckle handled the creative direction and management of the shoots.
Campaign content
Freckle handled everything including stationery, sales materials, packaging, events, uniforms, etc.
