CLIENT
ChicP is healthy and sustainable food brand with a range of vegetable hummus and veggie bites.
SERVICES
This was a custom project involving:
Creative Direction, Packaging Design, Copywriting
BRIEF
Redesign the packaging to increase stand-out on shelf and realign with new ‘English Garden’ creative positioning.
ChicP wanted something that felt fresh, healthy and vibrant, inspired by the English Garden.
Before
After
