Why Your Business Doesn’t Need to be One-of-a-kind
TAKE OUR QUIZ TO UNCOVER YOUR BRAND PERSONALITY AND BE ONE STEP CLOSER TO A SUPERFAN-WORTHY, STAND-OUT BRAND 🤠
It’s tempting to think you idea needs to be one of a kind. A unicorn. Something that nobody else has ever thought of before. Something that makes people say ‘Damn…I wish I’d thought of that’.
The pressure this idea puts on founders to come up with a totally new, never-thought-of-before idea is intense! And the reality is that most brands aren’t 100% unique, and most marketplaces are crowded. Ultimately, standing out from the crowd doesn’t mean being one of a kind.
Take the drinks brands in our last post for example - there are about 20 on the shelf, all promising to quench my thirst in a delicious way for a similar enough price. But I go to the one that resonates with me most - the packaging that jumps out at me, the messaging that speaks to me, the brand personality whose general vibe is aligned with my taste and lifestyle.
The point is that they aren’t reinventing the wheel. Being different doesn’t mean you have to have a one of a kind business idea. The important thing is creating a brand that feels different - having a firm grasp on who you are, why you exist and what you offer your audience (beyond the product) will set you apart form the competition and allow you to connect with your audience on a deeper level.