Why it pays to be a brand bore and why you should be sick of your brand messaging by now

Traditional foods just got trendy. Everything you need to about

Olive oil in a can? Tampons in an ice cream carton? A drink in a handsoap dispenser? Discover the latest trend that every CPG founder needs to know about.

Discover why uniqueness is overrated and how to harness your brand personality to stand out from the crowd.

The importance of developing a living, breathing brand that attracts superfans.

10 tips to make your packaging cut through the competition and start flying off the shelves.

How does an Intensive compare with our signature branding service and which is right for my business?

A look at the trends and innovations in the packaging industry every founder should know about.

Pearls of wisdom on growing a successful start-up from the Confectionery Kings themselves.

From your visuals to your messaging and your whole brand experience, we share tips on how to create a consistent brand image.

We set the record straight about what branding is (hint: it’s not just a logo) and who needs it (hint: everyone!)

Struggling to understand why you need a brand in the first place? This one’s for you.

Whether it’s a light dusting or a full deep clean, it could be time to refresh your brand.

Our favourite websites for contemporary and stylish stock imagery to elevate your brand.

What are brand guidelines and how can you use them to elevate and grow your brand.

Our free Notion photoshoot planner includes resources and templates to help you to get the most out of your next brand photoshoot.

How to curate stock images that resonate with your audience and elevate your brand.