Brief
Redesign the brand and website to align with the updated business strategy, ensuring the identity feels fresh and contemporary, whilst keeping a strong sense of heritage.
Client
Highclere Valley has been one of the world’s leading independent stud farms since 1902. It is now home to livestock production, boutique stays and carefully curated events.
The situation
What challenge was our client facing?
Highclere Stud had established a prestigious, globally renowned reputation in horse rearing and training. Our clients Jake and Zoe were looking to make the most of their land’s potential by selling products, hosting events and offering boutique accommodation. To reflect this broader vision, they needed a brand identity that captured the full scope of their evolving business.
Before
After
The Task
What outcome were they hoping to achieve?
Jake and Zoe wanted a brand identity that captured the essence of the land, extending beyond their connection to horses. They were looking for a flexible and easy-to-implement design that exuded warmth and friendliness, without sacrificing the prestige their business has established.
The action
What steps did you take to help them get there?
We developed an entirely new brand identity through our branding service The Start-Up. Jake and Zoe were so thrilled with it then immediately commissioned up to develop a new website for them along with additional brand assets.
We then added on three studio days to create a range of uniforms, work up email newsletter templates, create additional illustrated icons, develop social media assets and create an illustrated map.
The Result
What was the final result?
Highclere’s updated visual identity now shines across their new website, which feels sleek, modern, and elevated. The refreshed design strikes a balance between professionalism and personality, creating a clean and intuitive user experience that reflects the brand’s growth and ambition. The site now not only looks the part but functions seamlessly, offering visitors a clear and enjoyable journey through the Highclere brand.
What our
client said
“Working with Freckle on our rebrand was an absolute joy.”
“Rebranding can feel overwhelming, but Claudia made the whole process so clear and easy to navigate. She took the time to truly listen and quickly understood what we were all about, turning our conversations into creative gold!
Her guidance struck the perfect balance of collaboration, support and gently challenging in all the right ways. As a result we have a brand we’ve completely fallen in love with, one that has given us a fresh sense of excitement and energy for the future. We wouldn’t hesitate to recommend Freckle to anyone looking to create or refresh their brand.”
Jake and zoe warren, owners