Brief
Redesign the visual identity and website to better reflect the studio’s design sensibility - elevated, grounded, and quietly confident - equipping them with the tools to present their services with clarity, consistency and confidence.
Client
Thompson Bell is an interior design studio creating refined and characterful residential spaces. With a focus on timeless design and understated elegance, their work speaks to a clientele who value quality and quiet luxury.
The situation
What challenge was our client facing?
As a young, growing interior design studio with big ambitions, Thompson Bell needed a brand identity that felt polished, professional, and aligned with their premium positioning. They were ready to move on from their DIY logo and invest in a visual identity that would reflect their refined aesthetic and help attract the kind of high-end projects they wanted to be known for.
Before
After
The Task
What outcome were they hoping to achieve?
To establish a refined and cohesive brand identity that would elevate their presence, build trust with potential clients, and position the studio to confidently attract high-end, design-led projects.
The action
What steps did you take to help them get there?
We crafted a brand identity that captured Thompson Bell’s blend of creative sensitivity and professional polish, balancing classic typography with modern restraint. The visual system was designed to feel spacious, echoing the way they approach interiors. Alongside the identity, we delivered a clean, minimal Squarespace website designed to showcase their portfolio with confidence and clarity.
The Result
What was the final result?
A refined and thoughtful brand identity that positions Thompson Bell as a studio to watch, understated but memorable, and perfectly aligned with the interiors they create.
With a cohesive set of brand assets and a quietly confident online presence, they’re now set up to attract the right kind of work and communicate their vision with ease.
What our client said
"Now, we have a premium, polished brand identity that feels like us - one that reflects the quality of our work and gives us brand confidence when pitching to clients.
Before working with Freckle, our branding felt heavy and outdated - not ideal for an interior design studio that prides itself on aesthetics and highly considered detail. We would look for inspiration but couldn’t quite articulate the brand direction to go in and how best to reflect our identity as a high end design studio with a tailored and elegant look.
Freckle are brilliant and so easy to work with. Claudia took the time to understand our vision and managed to perfectly capture our style whilst making it a fun and easy process. We are really thrilled with the logo and branding they created - the new identity has given us a really strong foundation from which to grow.
Since our rebrand, we've also entrusted them with our website redesign, and the transformation has been game-changing - we no longer hesitate to send our site to potential clients and it is great to have a platform that is visually reflective of our style and can showcase our work to its full potential.
If you're looking for a branding studio that truly understands early-stage businesses and makes the process easy (and enjoyable throughout), Freckle is the way to go. Our only regret is that we didn’t come to them from the get go"
STEPHanie, co-founder