Brief
Develop a cohesive brand identity and packaging suite that reflects Where’s Winnie's commitment to luxury, safety, and sustainability. The goal was to create a visual language that resonates with design-conscious pet owners and sets the brand apart in the pet accessories market.
Client
Where’s Winnie is a UK-based luxury dog travel brand. The brand’s flagship product is a range of stylish dog car seats designed for comfort and security.
Services
The situation
What challenge was our client facing?
As a new entrant in the pet accessories industry, Where’s Winnie needed to establish a strong brand presence that communicated its unique value proposition.
The challenge was to design an identity that balanced luxury aesthetics with the brand's playful inspiration, ensuring appeal to a discerning customer base.
The action
What steps did you take to help them get there?
As part of The Start-Up, we crafted a visual identity that encapsulates the brand's ethos, combining characterful typography with a sophisticated colour palette to convey both quality and approachability.
The logo design itself went through a few iterations (showcased below), but landed on a premium yet playful design featuring a bespoke letter W with a wagging tail incoroprated.
The Result
What was the final result?
A distinctive and cohesive brand identity that positions Where’s Winnie as a leader in luxury pet travel products. The new branding and packaging effectively communicate the brand's values, while the Shopify website enhances online visibility and customer engagement, laying a strong foundation for future growth.
What our client said
“I was thrilled when I received the logo design.”
“I chose Freckle as I love the playful designs, and having worked with Claudia before, I trusted her completely. The communication was excellent throughout the design process and I was thrilled when I received the final logo and assets. I love the new branding and am optimistic it will help elevate Where's Winnie as we grow. Thanks Claudia!.”
ROSIE, founder