LAUNCH YOUR STAND-OUT
START-UP
We empower CPG founders to launch superfan-worthy challenger brands that shake things up
We’re a boutique design studio, specialising in branding and packaging. We create premium and playful identities for challenger brands, working with underdog founders who dare to be different and exist to create positive change. We bring your unique vision to life with care and flair helping you go from start-up to superfan-worthy.
Hi, I’m Claudia
Self-confessed brand nerd and packaging junkie
As a branding and packaging obsessive, you’ll most commonly find me perusing niche aisles of bougie grocery stores to hunt down a new flavour of nut butter or latest drinks craze. I started Freckle to help brand founders launch exciting brands that I want to see on the shelves!
Having spent over ten years working for early-stage brands in the CPG world, I find myself naturally drawn to the excitement (read: chaos) of the first stages of business and love nothing more than partnering with visionary entrepreneurs to bring their unique vision to life.
Services
Selfridges
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Wholefoods
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Waitrose
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Co op
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Tesco
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Ocado
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Holland & Barrett
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Selfridges • Wholefoods • Waitrose • Co op • Tesco • Ocado • Holland & Barrett •
Our clients are stocked in
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"Working with Freckle gave us hope in the design process again."
“We loved worked with Freckle! We were really struggling to stay motivated after working with two freelance designers who hadn’t understood our vision and had cost us a lot of money. Luckily Freckle listened to our needs and went above and beyond the scope.”
Katie, Bel Nada
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"We honestly couldn't be happier with the result - Freckle's creative capacity is unparalleled."
“Put simply - working with Freckle was an absolute dream! They took time to understand our goals, and provide creative solutions that perfectly captured our vision. Their ability to translate ideas into tangible products is truly remarkable. They were professional and hugely attentive throughout the process and went above and beyond our expectations in their level of service.
Ella, Rubies in the Rubble
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"The reaction to the branding has been phenomenal."
“Freckle truly took the time to understand our brand strategy and aligned all of their work to our goals and vision. The final product would never have been as great if it wasn’t for Freckle’s diligence, hard work and commitment to always going above and beyond! I’m already looking for any excuse I can to commission them for another project!
Zawwar, Care Natal
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"If you want to be taken seriously in your category, it's worth the investment."
"As someone who is just starting out, working with Freckle provided me with the professional guidance, structure and clarity that I needed. If you want to feel proud of your brand and be taken seriously, it’s worth the investment. Freckle truly provide the highest quality of service and work and I don’t think anyone else could have executed it the way Claudia did.”
Caitlin, Goose & Glee
Now booking for Oct 2024
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Now booking for Oct 2024 📆
NEW SERVICE
Are you ready to PITCH your productwith PRIDE?
So you’ve got a killer product and big ambitions, but you want to start small to allow yourself the time and space to get everything in place.
With The Start-Up package, we’ll create a simple brand identity so you can road test the product, pitch with pride to investors and retailers and start putting together a launch plan to get those superfans hyped!
DISCOVER BRANDING RESOURCES
Ready to get your brand
flying off the shelves?
We’d love to hear from you. Get in touch to discuss a project.